Repainting the Business Landscape One Entrepreneur at a Time

Ignite Your Passion would like to thank Linda Verde for this week’s blog

Entrepreneurs use creativity and innovation to make life better, not just for their clients, for the economy, too. Your impact is being felt on a grand scale – and I am not the only one who thinks so.

In an article in the Financial Post according to Ted Mallett, vice president and chief economist for the Canadian Federation of Independent Business:

“Any time we peer into the inner workings of a local economy, at its core we see the strong beating heart of entrepreneurship. No economy can exist – let alone grow – without the actions of individuals who invest, employ and produce goods and services. Local politicians may say their governments are the cause of economic development in their communities, but it is in fact their local entrepreneurs who are doing the real work.” *

If your head isn’t swelling a bit, it should be.  When things seem to be going wrong, and you feel like giving up, know that you are important. Think of the economy as an impressionist masterpiece. Each entrepreneur contributes their unique colour and a rich, vibrant canvas comes to life – revitalizing the monochrome of corporate grey.  With each entrepreneurial success, the picture grows stronger and so does the economy.

In the business landscape painted by a corporate brush, big business owners found success; the others were their employees. Around the turn of the millennium mergers and acquisitions brought conglomerates who used the power of their size to eliminate small competitors and control product and service availability. However, people like having choices.

Times Have Changed

The Internet has created a myriad opportunities for entrepreneurs to provide choices. You no longer need the high overhead of a business or storefront to operate a business. We communicate faster and better.  Marketing avenues include social media or online networking. The physical and virtual aspects make the field of operation look completely different.

Some entrepreneurs take advantage of technology while others are its innovators. Both are responsible for business being done in a new way. Not so many years ago, people would not have understood what was meant by spreading one’s brand across web and print platforms. Today, understanding how and doing so are key for success. Our brush strokes are painting an altered scene.

Perhaps society’s focus on individuality predisposes us to being entrepreneurs. We have learned that we don’t have to be part of the big corporate machine to make a living. Instead we are in business for ourselves – with all the freedoms and headaches that brings.  Be it exciting or daunting, entrepreneurs are making their mark. The business landscape will never be the same.

* “Local entrepreneurs are the heartbeat of Canada’s economy,” by Ted Mallet.  Financial Post, C-Suite. October 19, 2015. http://business.financialpost.com/entrepreneur/small-business/local-entrepreneurs-are-the-heart-beat-of-canadas-economy

About the Author:

Linda Verde is a freelance copywriter and editor who believes entrepreneurs are changing the corporate landscape in a good way. She brings a broad spectrum of experience and knowledge to her writing including working at Ivey Business School. Linda loves entrepreneurial life and is grateful for her success. See her on LinkedIn or follow her @LindaMVerde

Posted in Blog

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